○ Culture:A Century of Quality, a hundred years the Beijing-Kowloon.

○ Core idea: Quality is the lifeline of the product, the product is the lifeblood.

○ Management concepts:principles, rigorous, harmonious, and execution.

○ Employment concept: loyalty, dedication, diligence and innovation.

○ Business philosophy:to speak to the quality, innovation and service, sharing success,

      to create a win-win situation.

○ Enterprise management: the cultural guide actions to the market system works.

○ Enterprise Vision: to build China's largest crop nutrition, fertilizer carrier.

○ Enterprise mission: to provide quality, stable products and services to enable

     farmers to enjoy the joy of harvest.

○ Corporate values: integrity management, the pursuit of win-win situation.

○ Company motto: frank man, practical work.